4 C’s of Diamonds -September 16, 2021 Preparing to purchase a diamond and feeling a little overwhelmed by your choices as well as the vocabulary of general diamond knowledge? That’s alright! Luckily, the 4 C’s of Diamonds exists to provide clarity (no pun intended) and knowledge in this field. Today we’ll walk you through the 4 C’s, their attributes, and everything else you’ll need to know. When you’re ready to make the purchase, you’ll feel confident about the diamond you choose, recognizing what makes it beautiful and unique.