It is an undeniable fact that computers have changed the landscape of every industry, and a clear example of this is the technology being used in CAD jewellery design. At the outset, it seemed as though there was no way for the old world artisans’ skills to be replicated by computer-assisted design. The thought that artistic skills used by master model makers could be assumed by computers in a mechanized world was absurd. Executive Diamond Services has designed hundreds of jewellery pieces and created jewellery for over 12 years, we can attest to the inaccuracy of this way of thinking. It seems the one thing we did not take into consideration while believing this fairy tale was the element of human interaction. The computer did not replace the jeweller. It simply made it possible for artisans to express themselves with more clarity than ever before.